THE BANGRIGHT PHILOSOPHY
BANGRIGHT epitomises movement, energy, and forward motion. It embodies the commitment to always come correct, whether gracing the club or conquering the gym.
BANGRIGHT captures beauty that refuses to rest, glamour that knows no respite; it’s a perpetual, untamed force. Our garments are crafted for a life lived in the moment, designed to endure the journey. Whether donning a sweatshirt and jeans for a laid-back morning coffee, slipping on a track top after a sparring session at the boxing ring, or transforming into the life of the party in a leather jacket. BANGRIGHT epitomises refinement with a playfully cocky sensibility in any setting. Combining nonchalance with flourishes of glam, it exudes sophistication with the alluring edge of the rebel.
WHO WE ARE
BANGRIGHT is the brainchild of Chris Bailey, a veteran designer returning to fashion after 15 years away from the spotlight. Bailey’s journey began as a pattern cutter after leaving school at 16, steadily ascending the fashion industry ranks before joining Jigsaw at 24. All the while, he was closely observing the subcultures of the day – punk, New Romantic, rave – and integrating their ethos of DIY creativity into his design philosophy.
In 1994, Bailey launched Jigsaw Menswear, offering the British everyman a haven between mundane high-street options and exorbitantly priced designer wear. The brand would revolutionise British menswear, with its stylish, techno-friendly shopfronts and ad campaigns shot by industry heavyweights like Juergen Teller and David Sims. Bailey was also an early advocate for male cosmetics, introducing a product line in his subsequent brand UTH years before it became an established market. Now, with BANGRIGHT, he makes a well-deserved return to desirable contemporary fashion.
WHY IT MATTERS
True trailblazers don’t seek approval; they dictate their terms. BANGRIGHT doesn’t create garments for any specific age, body type or gender: we choose not to focus on tired binaries but on anyone who dares to be different and has the charisma to pull it off. Garments are not released seasonally, but every few weeks, a constant communication with buyer preferences ensuring that each item remains relevant.
Precision and care define the essence of BANGRIGHT, where the velocity of creation does not compromise our attention to detail. Garments are crafted from a selection of luxurious, eco-certified materials, including ethically sourced leather, plush cashmere, and breathable linens. From the first glimpse of our designs on the website to the exhilaration of unboxing a BANGRIGHT parcel, every step is imbued with a sense of thoughtfulness. Even seemingly minor elements, such as the craftsmanship of our shirt tags, are executed with precision. BANGRIGHT’s ability to offer high-quality clothes at fast fashion speed is rooted in Chris Bailey’s four decades of design experience, trend analysis, and industry expertise.
We understand that your attire should reflect your best qualities – daring, self-assurance, magnetism – providing a sense of luxury that doesn’t clamour for attention but commands it.
2. If you're tempted to compromise, don't.
3. If it's boring, forget it.
4. If it's high street, it's not us.
5. If it's priced at the point of pain, it's too high.
6. If it needs to be done, do it.
7. If it's a choice between honesty and an easy life, choose honesty every time.
8.If you're not proud of it, it's not worth it.
9. If you're not enjoying it, it's not worth it.
10. If you're passionate enough, you can do anything.